How so? Isn't Sony about to face a lawsuit because you're forced to buy digital games from their store?
I disagree about the first-party content but it's subjective.
Do you have any experience with the windows store? Can't touch the files nor the directories, disk space goes missing when installation fails.
On console I don't see any difference between the three, it's all locked up tight. You can't even transfer saves between accounts, effed up.