A lot of their stuff is just great PR.
More gens of BC, enhancing the past with frame boost, Game Pass having the best value with day 1 stuff. Xcloud on mobile and Xbox aggressively expanding in PC space.
Only thing they really need to prove is their 23 studios first party, which I’ll admit, is the most important piece to the puzzle. But it’s not like they got 23 studios just so they can mess around having BBQs all day instead of working on games lol.