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Roblox has over 150 million monthly active users, mostly kids. It's the next generation of gamers. My kids both played a lot of games on it, youngest still does while the oldest moved on to a console. It's a big market and all based on MTX Robux. My kids always ask for robux... You can play fine without paying, with ads and your friends showing off their avatars and 'shortcuts'. But it also makes it easy for my kids to play with their nephew online.