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Chazore said:

It honestly looks pretty ugly for it's style. I've only ever seen a few clips of it to boot, and well, it's SE, and SE want £50 for it, so fat chance of me ever buying it.

Also people have been voicing their concerns about the regional prices in their areas on Steam, so yeah...not at all surprised why it's sold like shit, it got what it deserved.

SE needs to learn it's prices better tbh, because just charging sodding $50-60 for everything they churn out is a shit practice (they also still haven't fixed Star Ocean on PC, as well as DQ builders 2).

Launching it at a different price wouldn't have helped much, if at all. It might garner more sales, but launching at a lower price also changes the profit margins, so it might actually make less money that way. At this point, the people who are spending $50-$60 for Balan are probably hardcore YujiNakaists, and that wouldn't change that much if it was a $40 game (maybe at $30 you'll get a couple of meme purchases, but only a few still). 

The better solution is to just .... make a better game.