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Never heard of it. Then again I block youtube ads (and comments and as much as is possible to keep the video playable), so the only way I would have heard of it is if it was the sponsored video/product placement side of marketing (which I will just skip past but I at least would have heard of it)

I had to use youtube on someone elses computer about 5 years ago and couldnt believe how horrible it was with the ads, cant imagine how bad it is after another 5 years.