niksta2 on 01 July 2008
| jalsonmi said: It is a brand thing, but it does have an origin. The first product they did this with was the iMac. The original iMac, which came out in 1998, was touted for it's ability to get you on the internet (this of course at a time where a modem was not a standard feature on all computers). Because is was everything in one box, rather than a separate computer and monitor, is was marketed as something you could turn on and get onto the internet on right out of the box. If I remember the campaign well, the slogan was "Step 1: Turn it on. Step 2: Get onto the internet. Step 3: There is no step 3!" The iMac became such a successful product that the prefix lost it's original meaning simply became associated with Apple as a whole. Apple thus made it a standard on much of their product line as a way of perpetuating that. |
thanks man, that's pretty interesting
