Should I delete Tinder? These millennials think so
A study on online dating in 2017 which highlighted the paradox of choice, noting that “increasing the number of potential matches has a positive effect due to larger choice, but also a negative effect due to competition between agents on the same side.”
“You need a lot of swipes to get a match, a lot of matches to get a number, a lot of numbers to get a date and a lot of dates to get a third date,” explains Scott Harvey, editor of Global Dating Insights, the online dating industry’s trade news publication.
“Trying to find a partner in this way is extremely labour-intensive and can be quite exasperating,” he says, adding that those working in the sector are highly aware that many consumers are no longer “completely enamoured” by apps like Tinder and Bumble.
