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Well, the Wii U had so many problems but I still think if they at least would have advertised it more aggressively, i.e. at places and avenues where it actually can be seen and not at some unrelated "backyards shops and TV channels", it still could have been a decent success. Look at the Switch, they made big commercials at the Superbowl and showed TV commercials at relevant channels during relevant times, among others.

There's a simple advise for marketing: "If people can't see that you are sexy, they will not know that you are sexy!"