| theRepublic said: It is a bubble. It has zero to do with the company, and everything to do with speculation. |
It should be noted that it's also the reason Gamestop is so low. It has a short interest percentage over 138% (this is shorts to normal trading volume). So you also have a lot of people betting against Gamestop, more than what is reasonable. Wallstreetbets saw this and said "Hey here's how we can make some money."
Reddit did teach Wall Street and important lesson in how risky shorts are though.

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