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I wouldn't be surprised if these are former gamers rather than totally new ones. The is something that is forgotten with the Wii was there were two expended market consumers. I know a few people who haven't owned a game system in years but have a Switch. I think it does a great job of bringing in people who have been left behind with higher price tags and longer (and more bloated) games.

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Known as Smashchu in a former life