Xbox Empire

[derpysquirtle64]

SvennoJ said:

AkimboCurly said:

From a marketing perspective, the price increase was about squeezing more Gold users onto Game Pass, not about increasing the number of free games and increasing the value proposition per se. 

konnichiwa said:

Gamers won!

Won what exactly?

Instead of achieving their goals (moving more people to game pass and/or increasing revenue from those sticking to gold) they now effectively made gold more expensive for them (set a higher expectation for the free games) while removing the F2P barrier, thus less people will get gold.

Basically moving away further from making Gamepass viable long term, or rather expediting having to increase GP subscription fees.

So far it seems only Nintendo has figured out how to make a profit in the gaming business, while Sony (barely) manages to break even and MS keeps on investing into potential profits later on. Great for gamers right now, enjoy the golden age while it lasts.


There's no defense for the nearly doubling the price like the initial plan was. But you have to wonder what will come next. Such a move comes from somewhere, and having not achieved those goals, some other way will be found.

Some people will probably never move to GamePass and will just continue to pay for Gold to access multiplayer. It's cheaper than GamePass, so why should they pay more for something they don't use. It wasn't a good idea not matter what the initial plan was.