Rock_on_2008 on 01 July 2008
PS3 may well and truly significantly outsell the X360 by the end of the generation by more than an extra 20 million consoles LTD but at what cost? PS3 will have a reduced market share. Say PS3 crawls up to 30% this generation. PS2 had market share of 80% last generation. PS3 will be lucky to recoup the 3 billion dollar losses and rising. Today every PS3 sold still results in a $100US loss per PS3 sold. It will take a year or so before PS3 starts making a profit per unit sold.
Xmas sales period PS3 outsell X360 by around one million for the month of December. $100 million loss for selling an extra million PS3's for one month.
