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It's not bad planning, it's a calculated risk. The worst case scenario for any retailer is having too much stock, so they'll always err on the side of caution and plan conservatively. No matter how obvious the spike in demand is, it's always only temporary.

Compare it with big game launches. You will never see a company stocking up on server capacity for launch because they already know that even if the servers can't handle it, it will only be temporary.



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