Griffin said:
Exclusive games are advertised by Sony/MS all the time, even when they don't publish the games. Plus you Have GTA4, which had massive ad campaigns by Microsoft and Sony. And from what i have heard before Sony does lots of this, instead of giving just cash to companies for games they do the ad campaign and help with the retail/packaging costs.
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Well, I know Microsoft are still involved with IU's release even though S-E are publishing it. Maybe Microsoft are giving a big advertsing campaign a la Lost Odyssey







