Scalpers are threatening the profitability and longevity of PS5 | System suffers unusually low attach rate due to scalpers

[Cobretti2]

Azzanation said:

Cobretti2 said:

Why does everyone assume its all about Xmas bonuses. For most part companies differ when they pay them or if they even pay them. Some pay twice a year, some once a year. Mine for example pays in September. my best friends company doesn't even pay a bonus.

It is just pure business sense to do it for various reasons (yes bonuses may be one of them but not the main reason). Christmas everyone goes crazy buying presents so you release something for it. I'd argue for a console manufacturer it is more about recouping the R&D costs quicker for the new console and giving confidence to shareholders and developers that the console has a strong start.

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Because.. they will sell the most units at Xmas time which boosts their sales by a decent market. You don't figure why they both didn't want to wait after Xmas?

And that is what I said Xmas sales. It does not however mean like you imply only do it because they want Xmas bonuses. Many other more important reasons (which I stated) why they would do it over a Xmas bonus.