SvennoJ said:
People take advantage of returns everywhere in retail, are gamers a specially evil breed? No doubt plenty try to game the system, but you also turn legitimate costumers away. I never bought a game there again. The place I go to now probably doesn't allow returns either, but it's much nicer than the other store, so thanks for pissing me off :) |
Gamers aren't a special breed, but games are because for many people they just want to experience the content once, and then be done with it.
For example, if someone buys a 60" TV, they're probably going to want to use it for at least a month. It still has basically the same value to them in a month as it did on day one, and it's also a major pain in the ass to return it which is a deterrent. That's not to say that we didn't have issues with that (for example after the Superbowl we'd have tons of returns after people bought a new TV to impress their friends), but overall, there's way less incentive to buy a TV and return it in two weeks compared to videogames, most of which can be completed within 20-30 hours. There's also a far more subjective quality to games than something like a TV. If a customer buys a TV and it functions as they expect, they'll probably be fine with it. If a customer buys a game, even if the game is perfectly well made, they may not like it for some random and subjective reason. It's hard to make a guarantee on a game the same way you can for a TV or computer.
I think the solution in this case would have to come from platform holders themselves simply playing the games beforehand and if it runs in this state they need to say "no we won't be letting you release this". Of course, with a major third party, that has its own risks of ruining the relationship, but I can't think of anything better.