EA agrees $1.2 billion acquisition of Codemasters

[JRPGfan]

Mummelmann said:

JRPGfan said:

$ 1.2 bn USD for Dirt 5 + F1 ? What? are they even worth that much? How long will that take to recoupe? if ever.

Also EA already has Need for Speed.
Do they really need 2 more raceing games? even if they space them out throughout the year, its too much.

Questionable investment imo.

Licenses, one of EA's primary strategies to gain such a huge hold on both the racing and sports genres. Easily worth it long-term.

But why? I thought codemaster's have issues with sales (things often underperform as well).
Why pay $1.2 bn for that?  Just to close down the studio, and let the IP lay on the shelf, so they dont compete with Need for Speed?

Or are they planning to try and make the next dirt+f1 game sell better?
Was codemaster in some way/shape/form limited and needed EA money bags to help it make these games bigger in some way?

Chances are high (imo) that F1, Dirt, dont improve going forwards.
Neither do sales... and what comes next is EA shutting down another game studio (as they love to do).

It just seems like a waste of $1,2bn.
I doubt they can milk those 2 IP's for that much.