The Switch didn't launch during the holidays, during a pandemic, with a full digital SKU. In fact it launched with 32gb, which encourages physical sales much more.
I think the people that bought 2 Legend of Zelda games were deeply invested in the brand though.
If you are a collector you were buying the standard edition, probably the special edition and in some cases you would have also bought the Master edition. I collect Zelda games, so for example I bought the standard and special but unfortunately couldn’t get the Master Edition(one day!)