Carzy Zarx’s PC Gaming Emporium - Catch Up on All the Latest PC Gaming Related News

[Jizz_Beard_thePirate]

Bofferbrauer2 said:

Captain_Yuri said:

So hardware unboxed is reporting on the weird pricing issue when it comes to the 6800 XT and how you can't find any AIBs hitting that $650 MSRP. The lowest seems to be $100+ more than the MSRP.

You will need to skip to 9 minutes and 56 seconds.

But the jist of it is that according to AIBs, the markup they are making is lower than ever and AMD is charging the AIBs a lot more than what the $650 MSRP is supposed to be. It's why the cards are so expensive compared to reference. Nvidia seems to be doing this for the 3070 as well.

So, AMD and NVidia both do in a sneaky way what 3DFX tried to do in 1999, releasing their own cards and screw the board partners over. Back in the days, 3DFX got screwed right back by the board partners and the competition, but this time the board partners don't have much leverage and both sellers are doing it, so they can't simply switch their GPU chip suppliers this time around.

Pretty much yea. In some ways its a good thing cause it shows that we are in a competitive market once again. And those that are able to buy the FE/Reference are getting killer deals, especially as the coolers on both sides are quite good this time around. But it does put AIBs in a bit of an awkward spot where they really need ways to offset the cost or give an excellent reason for people to choose them over FE/Reference. Of course right now, because of the stock levels, everyone is buying whatever they can get their hands on loll.