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So hardware unboxed is reporting on the weird pricing issue when it comes to the 6800 XT and how you can't find any AIBs hitting that $650 MSRP. The lowest seems to be $100+ more than the MSRP.

You will need to skip to 9 minutes and 56 seconds.

But the jist of it is that according to AIBs, the markup they are making is lower than ever and AMD is charging the AIBs a lot more than what the $650 MSRP is supposed to be. It's why the cards are so expensive compared to reference. Nvidia seems to be doing this for the 3070 as well.



                  

PC Specs: CPU: 7800X3D || GPU: Strix 4090 || RAM: 32GB DDR5 6000 || Main SSD: WD 2TB SN850