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They can expand their base by making more games that appeal to different types of gamers. One good example of this would be an AnimalCrossing/StardewValley clone. The female and casual market for gaming is huge. Mario Kart, Animal Crossing, and Minecraft prove that.

@The_Liquid_Laser You are assuming that MS and Nintendo would somehow have eaten into PS4's user base had the Wii U and XB1 been decent consoles. But the Wii sold 100 million units, and the 360 sold 85 million units. That didn't stop PS3 from selling 86 million units lifetime. And remember a lot of lost PS3 sales were due to the $600 price tag. So a PS4 with serious competition from a Wii 2, and an Xbox 720 still would have sold 100 million units by now.

Last edited by Cerebralbore101 - on 13 November 2020