yvanjean on 02 October 2020
Sony is establishing a price position and wants the mind share of the customer to think that the PS5 is actually a $399.99 consoles when in fact they are actually selling a $499.99. Considering the smaller number of PS5 all digital and the marketing boost from having a $399.99 console, it's a very smart move by Sony. Besides, they will quickly recover the extra $50 lost on the sale by selling games digital and removing that many games from the used sales market.
