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Mnementh said:

Remember, Activision pays CEO Billy Kotick that much, they could take the price hike to $70 out of his pay and he would still be way richer than any of us. Yet the same company pays the people actually creating our games that badly, they can't even afford the prices in the company cafeteria. You want increase the base price of games? Fuck off!

It would be something totally different for a small company struggling to stay afloat delivering a niche but great gaming experience while staying out of the greedy shit like Microtransactions. I way more willing to pay them more.

Activision also pays a quarterly dividend to its stock holders.  It's not a big dividend, just .41 per dividend or .52% per year.  At a 62.8 billion dollar market cap that would be about 318.2 million dollars paid per year to dividend holders of Activision.