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"Great exclusive games that people will actually play" is the only advantage you need to sell consoles. It's what defines a console and the reason why people choose to buy it.

As good as it sounds that MS is at having it's ducks in order for next gen with all its services and system spec, they still lack the games that can draw our attention. Nintendo is doing extremely well simply because of its exclusive games alone and clearly they don't need to have the highest spec compared to their competitors, or the best online service (far from it lol). It's just the exclusive games. It's really that simple and that's how it always has been in the history of video games.

I'm not saying good exclusive games will make your console win the war, but it will make your console successful.