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Chazore said:

Captain_Yuri said:
If I had to guess and give AMD the benefit of doubt instead of assuming they are throwing in the towel, maybe the reason for the lateness is because they are having yield problems. As far as I know and could be wrong, this is the first time they are trying out a monolithic 80CU GPU for consumers.

I just hope that they release the 3080 "competitor" this year and not let it slip into next year where it has to compete with Nvidia's refresh.

If they target the refresh models, it'll be over for them. I hope it won't be the case, because as much as some folk don't seem to care for high end card competition, you, me and some of us in this board do care. 

Pretty much. Having a high end product is great for social media and helps with brand recognition. AMD went from laughing stock with FX to Hot Damn with Ryzen and not because Ryzen is a budget product (even though it does have excellent value in the budget tiers as well). Ryzen is great and has such a strong presence because it's competitive against Intel in every price point and exceeding them in quite a few areas. It brought them from a penny stock to 81 USD stock. If Ryzen ended up being another budget cpu, most people wouldn't have cared unless you really hate Intel.

It's why RTG needs to produce an answer even for the high end and maybe Big Navi is just that but man, this launch is as annoying as the consoles.