Sony had other cash cows back in the day and wanted to promote their optical media with PlayStation. Very different situation.
Maaaybe the digital will be $399 if they're feeling specially generous, anything lower seems just unrealistic.
Well, even with the PS4 they undercut Microsoft. But I maintain that I feel Sony wants a 400 dollar system to remain on the market while PS4 Pro drops from $399. I think we're seeing Sony wanting to branch out into more homes, and I don't think more expensive is how you do that. They've been down that route before. $399 is that sweet spot for Sony and one way or another I think they're going to hit it.