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shams said:
Probably about half. GT Mobile is sort of lumped in there, and its all about funding the entire Polyphony company. They also have other back sales.

Licensing all of the cars, and doing things like recording accurate sounds for the cars won't be an easy (or cheap) thing to do.

GT5 is likely to have an overall development & marketing budget approaching 80m-100m. So even if GT Prologue covered 25% of this - its a good return.

(since its Sony published, they are likely to make a few extra $ from each software unit sold as well)

 

I remember reading that a couple car companies give Polyphony free licenses to use their cars because the game is so popular.  I'm not sure what the situation is now, especially if Polyphony wants to incorporate car damage, but considering how big and popular the GT series is, I'm sure more than a few companies would jump at the chance to have their cars in GT5.