DonFerrari said:
How dare Sony not have 160M PS5 ready by launch. |
Honestly, if I were sony, I would attempt to totally radicalize how consoles are sold. The clear goal with any console platforms to get as many consoles in people's hands as possible. What I would do is something like this.
Taking the digital SKU, and say that has a BOM of $420. And say for this "promotion" I would allocate 40M "PS+) consoles to be shipped within the first 18 months.
Now what I would do is have gamers pay only $199 for a PS+ "locked" console. However, unlike the normal PS+, this one would require that you pay $15 every month to have it usable. And for 24 payments (not months). And you in turn get "free" PS+as long as the console is activated. You however can't even play the games on the console unless it's activated, even if they are offline games.
But where this differs is that these payments are not going to be tied to your PS+ account. They are tied to the console, and you having PS+ while using the console is just a bonus and anything the linked account downloads while using the console stays on that account. The reason for this is that there would be no pressure on you to pay that $15/month. And if you decide to sell that console, whoever gets it would have however many months left of activation to still be paying $15/month until those 24 payments are completed.
Now the financials. 50M consoles would cost sony $21B. They get $199 from each sale so its actually costing them $11B. They get some kinda partner financial institution to write ff that $11B as some sort of loan. Over those 24 payments, they are making $360 per console (which men's they are selling that console for $560 and a theoretical 2 years of PS+). From those payments, they make an additional $18B. More than enough to pay off that financial institution while still making a profit of at $4B ( $18B - $11B loan - loan interest).
I would really like to know why they haven't or don't do something like this.
