Guys to me it’s obvious that as much as Xbox is gonna try next gen the brand power just can’t compete with Sony’s, especially in Europe and Asia. I always viewed Phil’s selling console comment as a preemptive way to save face. You can’t take the L if you say before hand your mission is getting more subs then console sales.
On the other hand, Xbox needs to sell the most consoles they can for a bigger slice of 3rd party revenue, as well as consoles being the #1 source of GP subs.
This way Xbox can “win” even if they don’t win by traditional means.