I think like fighting game, the genre need something new. I think that's what Burnout Paradise was trying to do. (Burnout didn't sell all that great either). But last year Dirt did pretty good (and so does Motorstorm) so I figure GRID would do just as well here in the US.
May be like mrstickball said there are just glut of them on the market and even when a good one come along people just feel like they already bought a racing for their system and this one is more of the same.








