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@Happy Squirrel

I agree. Which is exactly the point I was trying to make in the original post.

Blu Ray (or any new media) is for Sony (in this case) to help drive hardware/electronics sales, being as they are a hardware company, not necessarily for the royalties. Though of course, those help.

Consortiums are necessary (and by definition, no one company benefits disproportionately) to spread out the R&D costs and to hopefully standardize the media.