It's Chtulhu people, the myspace page of that guy almost confirms it.
http://www.myspace.com/ethanhaaswasright
That's the alternate reality game which unlocks clues (they are already on youtube if you 're bored.)
http://www.ethanhaaswasright.com/
Creepy viral marketing, but interesting. People have noticed a lot of numbers floating around, so it might had to to something with Lost too.
"You won't find Adobe here in Nairobi"