MikeB on 29 June 2008
@ starcraft
It makes no sense to develop for a console with a low attachment rate relative to the other consoles.
Look at the EA chart, for Q4F Y2007 the 360 was a more interesting platform for EA. But for Q4 FY2008 the PS3 was the more interesting platform.
Do you think EA will look at their FY2007 results rather than at their FY2008 results to determine which platform will be more interesting to them during FY2009? I don't think so.
It's great for Microsoft Halo 3 had such a amazing attach ratio on the 360, but to EA's business this means very little. Just because Halo 3 sold so many copies with all the Microsoft generated media circus does not mean EA will do better business on the 360 in comparison to on the PS3.
