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It might not be selling up to the expectations of some because the demo sucked. it is an arcade racer that forces you to brake in the corners instead of just letting up on the gas (like Burnout for example) but the brakes don't hardly slow you down so you go into the dirt a lot unless you brake earlier than you would even in a sim. And there was plenty of advertisement in the US, but people see that, download the demo, go "wtf" and ignore it.

edit: and for gt5 prologue, people can be dumb, but they aren't so dumb as to jump all over something with prologue in the name, just the hardest of the hardcore would be interested in buying it.