Barkley on 04 July 2020
It was the same at the beginning of last generation. They tried to use the new launch as an excuse to raise prices. Though things returned to normal fairly quickly.
Just look at the price of PS4 launch games in UK:
Assassin's Creed 4 - £54.99
Battlefield 4 - £54.99
Call of Duty Ghosts - £54.99
Fifa 14 - £54.99
Need for Speed Rivals - £54.99
