Of course it’s very important. Halo brought me to the brand and keeps me to this day. Is it the end all be all reason for everybody? I have my doubts. Millions just get a console to play the staples (Fortnight, Minecraft, Rocket League, FIFA, COD, GTA. Many just get the console their friends have. But to any gamer who actually is invested in unique brand experiences and wants the platform that speaks to them the most (every Nintendo fan comes to mind), then of course. No question.