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Microsoft placed their corporate vision 1st above all else. They did not create a product that the consumers wanted. They created a product in an attempt to dictate to the most marketable masses without the innovation and creativity that would normally set products/consumable goods apart from each other that caters to specific target audiences. So basically, they tried convincing as many fools as they can that what they want is what Microsoft has to offer. Nintendo caters to their fanbase. Sony caters to the gamer. Microsoft caters to whatever masses at large they can take their money from.