They really need to step away from their trinity. They already leaned entirely towards halo infinity wich is not entirely bad. Show the gameplay, show the difference on series x and why you need a series x. this should be a very small part of their conference in my opinion. Halo gears and forza wont excite the average gamer who is not an xbox fan.
What xbox has to show is what the hell all those studios have been working on. Even if they are not out withing the first year, they need to show the world that xbox is not only halo/gears/forza. And by this I dont mean show a bunch of games that are playable on a 360. Cuz frankly thats the perception the xbox has with all the recent acquisitions, just to pad out the line up with smaller stuff in between the big 3. So basicly they need to show that theres at least a future of different AAA experiences coming to the xbox.
Do I believe this will be enough? No. Even if that happens, their quality is still to be proven while we can almost guaranty quality from sonys big ip's. Plus you have to think of the playstation brand name across the world. No matter what they show, be it better or not, they cant overcome that, but if its really good they can at least match it.
I always thought that the best marketing any company can do is history and not pr. Sadly that takes time. So if you deliver this gen, it might not increase sales much, but it will increase sales for the next gen. And sadly xbox has not delivered for the past gen and a half while sony has so thats history that canot be changed with a big show this one time.
It takes genuine talent to see greatness in yourself despite your absence of genuine talent.
