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The sooner the better, less materials over the millions they will make would save money. I think that strategically it would be best to do this in a bundle at the release of FF13. Supposedly one of the things holding it back in Japan (there are many but this is supposed to be one) is the size as most Japanese don't live in big houses like we do in the US (and probably a lot in Europe also) so space is limited and many don't want a big console (which might be why hand helds have taken off lately).  A high profile release along with a shrink down would generate interest.