Half of the PS2 library and marketing is ow the edge. It was just that time period. Gamecube in the US tried to be ow the edge marketing. Same with Xbox. Other games tried the edge in sequels. Devil May Cry 2 for example. Don't know if it was Sony themselves on Jak II but also just could have been the devs trying to be with the times. Early 2000s, in general, were all aimed at that teen male demo. Tech TV was turned in G4. TNN turned into Spike TV. Everything was just going that way. It was a dark time for games and pop culture.