Sullla on 28 June 2008
Sounds reasonable. I don't think it's out of the question for Sony's game division to break even financially in this current fiscal year (Apr. 2008 - Mar. 2009). But they certainly can't cut prices any further if that's their goal. It's one or the other: turn a profit, or cut prices. Sony can't have both. They've said they will go for profitability, and I believe them.
Clearly, Sony was not breaking even on the PS3 in the first three months of this year, when the game division lost some 200m dollars.
End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)
