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SpokenTruth said:
Cerebralbore101 said:

Absolutely agreed on Playground, Obsidian, and NT not being unproven studios. I wasn't talking about those three studios at all. See my previous reply to Shika for more on that.

They did extend a generous warranty. Replacement 360's in all likelyhood got counted as a sale though.

Nobody really knew the extent of the RROD fiasco until it was long over. Analysts were guessing anywhere from 10% to 30% failure rate on first gen 360s. MS was the only one that knew the real number to be around 50% at the time, and hardcore Xbox fans were guessing as low as 8%. Trust me, I was in the Xbox camp at the time, and wrongly shrugged off the RROD issue as if it was nothing. It's really hard for something like RROD to affect sales in a negative fashion, when the actual failure rate is a giant question mark for most consumers.

99.99% doubtful.  Units supplied directly to consumers as a warranty replacement would never be counted as a sale according to GAAP and other industry practices which MS follows. Now if a consumer personally purchased a new unit themselves, that would count.

The only time in video game console history were replacement units were counted was by Sony prior to Q1 2007.  They reported units manufactured as "units sold" before that date.  "Beginning with Q1 FY07, the method of reporting hardware and software unit sales has been changed from production shipments to recorded sales.". [PDF] A "recorded sale" being an order from a retailer, not an end consumer.  That's called "sell-through". 

I could have sworn sell-through wasn't being recorded by MS until 2008. But I can't find anything on it, even after a day and a half trying. I think I'm just misremembering here.