Ps4 shipment reached 110.4mill

[DonFerrari]

Soundwave said:

I think they probably could get to 150 million, but they just don't want it.

I mean they could cut the price to $199.99 and then further in the future to say $159.99 ... but the consumer that buys at that price doesn't pay a lot for games and I think there's not much incentive for Sony to lose that much in unit profit per unit just to get more sales from the type of people that don't buy a lot of new software.

These are not the types of people that are going to spend hundreds of dollars for Sony on PSN, they are the types of people that want dirt cheap software and $19.99 bargain clearance games from Best Buy and maybe the yearly single COD or FIFA. 

Doing the math it probably makes them more money to keep the fatter $100+ profit margin they likely enjoy on the PS4 even if it only sells 15-20 million more units rather than cut that margin substantially just to hit 140, 150 million. 

My rough estimative considering the new buyer where to keep the attach ratio for SW and PS+ (10 or so titles, 40% PS+ for 5 years) for a 100 pricecut they would need at least 10M extra sales due to the cut. So instead of 130 they would need 140M. There is just to little time to achieve that. They would need to have made the cut like 2 years ago. And even like that perhaps they already knew the sales wouldn't increase enough long term. They would just shift the sales to earlier. So now they are cutting because they are keeping profitability and also putting a new system out so they need to have a good gap in prices.