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There is no denying that Nintendo can make some fun spinoff games like Mario Kart and Smash.  In spite of all that I would prefer they just make brand new types of games instead of spinoffs.  That is what I personally enjoy.  I understand the business reality of using established IP, so I don't complain too much about their main games just being the next iteration.  That doesn't change the fact that I like them to try all new stuff.  Even if it's a small game like Good Job at least they are injecting some pure novelty into gaming.

It seems like Nintendo's current business model is refine their established IP, and at the same type make new types of games that aren't some amazing overnight success.  They can make a game like Splatoon and if there is excitement behind it, then they'll keep refining it even if a platform like the Wii U buried it's potential.  They kept refining Animal Crossing and now it's performing at surprising levels.  Stuff like that.  I personally think they are going to keep refining Xenoblade Chronicles because they want to have a Final Fantasy 7 type of smash success eventually.  So to make games like this, they need to start new IP, and then they keep at it as long as their is an enthusiastic base.  Eventually these games turn into top IP like is happening on the Switch.