I think Third Person Action/Shooters - Gears of War proved that it can be used to tell a story AND have a good competitive or coop element. There has already been a shift and it will continue in that direction. GTA IV continued. Lego. It keeps going. Look at the top sellers this gen for HD consoles. DMC, Uncharted, Assassin's Creed, Dead Rising, Kain and Lynch, Lost Planet, Mass Effect, Saints Row, Crackdown, MGS4, Heavenly Sword.... There were a good share of FPS, but I think this trend will continue.
Imagine if Uncharted, No More Heroes, etc. had had a multiplayer element... wow.
I would cite regulation, but I know you will simply ignore it.







