Everyone practically wants their own slice of pie, fenced off, completely within their control, and gaining 100% of the profits. It's no wonder in this day and age, that the games industry wants less and less middle-men in their way. Problem is, is if you spam hundreds of services, all doing the same thing, in the same market, you either fold, annoy customers, or just muddy up the market with lesser services. (I'm still waiting for Uplay, beth.net, Battlenet, Origin to catch up to Steam/GoG Galaxy, because the former are muddying the waters with lesser services).
"Six days have passed, on the seventh, I will render myself to a day of rest and to contemplate...what is to be"