Bodhesatva said: If we're going to nitpick, we should also add in the cost of manufacturing a bundle-specific box (PS3 box with GTA on it), any advertising fees specific to the bundle, and so forth. I probably agree that it would still be less than 60 dollars per game, but it's close enough. |
I don't think you need not much advertisment. Producing the Box should be that expensive (Basicly you just need a diffrent carton, the game should fit somewhere in the box. And for third party game. Well yes it is, but look this way: Lets say Rockstar gets 30 $ a game for that +probably more games sold. I would say, its a now brainer. I mean, how much do get Rockstar for the game? I would say 35 $ tops (If you substract Licencing to sony, fee for the market, deploying costs.....).
Also you have to think that way: How much copys of GTA-SA sold on PS2? About 13 Millions Right? How much PS2 are there? About 120 Millions. Thats an Attachrate about 10%? If you calculate XBox360 and PS3 might have sold how much til X-Mas? 20 Million Consoles? If they get the Attach Rate up as 10% after Christmas (The games ships oktober so only 2 Month) they sell "only" 2 Million games. I think something like that will help them sell much much more copys of the game this X-Mas.
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