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http://www.sony.net/SonyInfo/News/Press/200806/08-080E/08-080E.pdf

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In the Game segment, the two key drivers of new growth are non-game content and services in tandem with enhanced network capability.  Sony also expects to achieve profitability in this segment in the fiscal year ending March 31, 2009, a significant year-on-year improvement due to hardware cost reductions and an enhanced line-up of software titles for PLAYSTATION 3.  Key Game initiatives are:

1. Expand content and services available on the network platform

2. Continue to expand the PS3 customer base through the strength of Blu-ray Disc

3. Accelerate PS3 sales through upcoming key franchise software titles

4. Continue PS3 cost reduction initiatives

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