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EricHiggin said:
Pemalite said:

IF they go down that path and depending on the wording they employ, then they would deserve criticism for misleading consumers and possibly even blatant lying.

I would also assume it would create an internet shitstorm that would result in bad PR for them.

Microsoft and Sony can't just "get away" with whatever they want, there are various groups of fans/supporters that just won't let it happen... Remember when Microsoft said that if you want to play games offline you should just buy an Xbox 360? Yeah. That didn't go down well.

This was the first thing that came to mind below. V.  Looks like it came to Don right away as well.

DonFerrari said:

Well marketing is tied to bending the truth in several cases. So Sony can put just like MS used before "The strongest Playstation ever" and let people imagine what they want of it being the strongest console if they so much wanted. Still Sony didn't use this for PS4 at all and it doesn't move that many consoles anyway so they don't need it. "Best place to play" and other totally subjective terms would still do them fine.

SNY did this well after MS and all of their "most powerful console ever" marketing with XB1X. It didn't seem to phase Pro sales though and any backlash that may have existed was so minor I don't ever remember hearing about it or seeing it bubble up to a point where it became a problem. I don't see why it would be a problem now for PS5, other than the backlash that would come from XB fans.

A slogan for the PS5 hardware like PS4 and Pro had, and an overarching slogan for the PS(5) ecosystem like "greatness awaits", wouldn't be a surprise.

Also if PS5 releases like a week before XSX it is already enough to claim "the strongest console ever" even if they can only use it to hype before launch and couple days =p

Also since marketing get some leeway they can still say it is the strongest even after XSX releases, Sega do what Nintendon't, blast processing, etc weren't factually right but never prevented them using it.

Not to forget how many competitive products will use the "best product" at the same time (you can't have all of them as being the best) or those comparisons saying it is XX% better than competitors (and just tag a no name product for comparison). So Sony could also be silly and claim they are 8x more powerful than competitor by pretending Ouya, Switch or current gen is the competitor they are talking about without disclousing it.

That is why I never trust ads and marketing.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."