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Gaming - How to Revive E3? - View Post

NightlyPoe said:
Leynos said:
And a Nintendo direct can sell hype in February or March without E3 thus not needing it. No one needs E3 anymore. Why they keep branching away and doing their own shows.

People act like this is some new development in the way that companies are presenting information when Nintendo Directs have been going on for almost 10 years now.  YouTube's was around long before that along with Twitter, Facebook, and all the other big social platforms.  There's been no change in the ecosystem to justify this rush to conclude that a show that is highly anticipated each and every year is suddenly going to die.

If anything, the increase in these platforms has amplified the power and reach of E3.  I mean, 25 years ago we were lucky to see a brief mention on the news  and got most of the information in a magazine a month later.  20 years ago we read about it on IGN and other gaming sites with pictures and a few movies.  I don't think I saw my first live presentation until I found out G4 was airing the shows like 15 years ago.

Today, E3 is must-see programming for gamers that is watched live, widely shared, and launches thousands of hours of content.

Besides, not everyone is Nintendo.  As of yet, not even Sony and Microsoft have been able to replicate the Nintendo Direct formula, to say nothing of 3rd parties.

mjk45 said:

The problem isn't the show floor it's the trade show aspect of E3, in today's world of stock management they have a tendency to want  most of their orders locked in by the end of the first quarter, so in this environment a June E3 is seen by retail to be held too late, like I posted earlier E3 needs to have a meeting with all its stakeholders including Sony and define E3's role in today's market by answering questions like do they still see themselves as a tradeshow or has their role shifted toward highlighting up and coming games and related products for the media/public and whether that means an earlier trade focused show for retail followed by a june E3 aimed at the Media and public or it stays the same,they need to meet and look at their direction.

Retailers make stocking decisions earlier and are more rigid today than they were decades ago?  That sounds backwards.

Agreed according to Sony the retailers make their purchase decisions for the holidays 9 months early trade shows like CES in february and the increased global nature of manufacturing have likely played a role in their mindset.

Last edited by mjk45 - on 02 April 2020

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